Netflix has announced today that it is testing new features that target widespread password sharing with people outside your household. The test comes months after the streaming giant announced it was raising its monthly prices again.
In a new blog post, Netflix’s director of product innovation, Chengyi Long, confirmed that the company is testing out these new features in three countries: Chile, Costa Rica, and Peru. During the testing period, subscribers in these countries will receive a prompt that allows them to add viewers who don’t live in their household to their service package at a discounted price: 2,380 CLP in Chile, $2.99 USD in Costa Rica, and 7.9 PEN in Peru.
Additionally, Netflix announced another new feature that will allow subscribers to transfer profile information, such as viewing history and personalized recommendations, into either a new account or an Extra Member sub account.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” Long said in the blog post. “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared.”Netflix Is Raising Its Prices Again – NewsTextVid1:00Autoplay setting: On
This is not the first time Netflix has attempted to limit people sharing passwords for its service by implementing new features. Last year, Netflix introduced a new verification system in multiple countries, warning users that they would need to purchase their own subscription if they do not reside in the same household as the account owner. And, taking a closer look at Netflix’s terms of service, the document notes that a subscriber’s account “may not be shared with individuals beyond your household.”
While Netflix once turned a blind eye to password sharing for its service, the company has been looking to curb widespread password sharing in recent years. Last April, Netflix CEO Ray Hastings confirmed during an Investor Relations interview that it “will test many things” as part of an effort to stop password sharing.